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For the chapter five, I learn about The Five Generic Competitive Strategic : Which One To Employ?
Among topic in this topic about the five generic competitive strategies, that are:
- low- cost provider
- broad differentiation
- focused low-cost
- focused differentiation
- best-cost provider
A low-cost provider's basis for competitive advantage is lower overall costs than competitors.
Successful low-cost leaders, who have the lowest industry costs, are exceptionally good at finding
ways to exceptionally good at finding ways to drive costs out of their businesses and still provide a product or service that buyers find acceptable.
A cost driver is a factor that has a strong influence on a firm's costs. Then, a cost driver is a factor
that has a strong influence on a company's costs.
Cost Drivers: The Keys To Driving Down Company Costs
Otherwise, the essence of a broad differentiation strategy is to offer unique product attributes that a wide range of buyers find appealing and worth paying for.
Other then, a uniqueness driver is a factor that can have a strong differentiating effect.
Uniqueness Drives : The Keys to Creating A differentiation Advantage
Besides that, best-cost provider strategies are a hybrid of low-cost provider and differentiation
strategies that aim at providing desired quality at providing desired quality/features/performance/service attributes while beating rivals on price.
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