EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

Fourth Lecture

Assalamualaikum warahmatullahi wabarakatuh...

For the fourth lecture, I learn about "Evaluating a Company's Resources, Capabilities and Competitiveness". Firstly, I learn about how well is the firm's  present strategy working. They used specific indicators, that are:

• best indicators of a well-conceived, well-executed strategy
• growth in firms's sales and market share
• acquisition and retention of customers
• strengthening image and reputation with customers
• increasing profit margins, net profits and ROI 
• growing financial strength and credit rating 
• leadership in factors relevant to market/industry success
• continuing improvement in key measures of operating performance

Within, I learn about a company resources, and it is divided into two main categories :

• tangible 
• intagible 

For the organizational capabilitties are more complex entities than resources, which is:

Next, the tool are used for conducting the examination about whether the company is in a position to pursue 

attractive market opportunities and defend against external threats to its future well-being is using SWOT analysis. 

Then, value chain is the primary activities that create and deliver customer value and the requisite related support activities.

Lastly, benchmarking is a potent tool for improving a company's own internal activities 

that is based on learning how other companies perform them and borrowing their "best practices".